Springfield Medical Care Systems, a Federally Licensed Independent Health Center (FQHC) serving Southern Vermont and Southwestern New Hampshire, today unveiled a new name and brand identity: North Star Health . Announcing the name change, Bob Flint, Chairman of the Board of North Star Health, noted that “our ownership, board and organization have not changed and our locations, providers and services remain as same”.
Importantly, the North Star name will help deter any perception that the organization’s health and wellness services are geographically limited to Springfield Township in Vermont. Having greatly expanded its service area over the years, the name encompasses the broader reach and diversity of the many communities served by the FQHC in two states. The change also means a move away from the incorporated joint structure previously shared with Springfield Hospital to a more self-contained and collaborative arrangement that supports a strong continuum of care for patients.
North Star Health includes Charlestown Health Center, Chester Dental Center, Ludlow Health Center, Ludlow Dental Center, Mountain Valley Health Center, North Star Vision (formerly Lane Eye Associates), Rockingham Health Center and Springfield Health Center and provides on-site services at four schools and the Edgar May Recreation Center in Springfield.
Officially recognized as “patient-centered medical homes,” the multidisciplinary care teams at each North Star Health facility work to help people identify their health priorities. While many people only see a doctor when they’re sick, North Star encourages patients to think about how they’d like to improve their lives, whether it’s reducing stress, sleeping better, or eating better. healthily or reduce their risk of chronic diseases such as diabetes or hypertension. Cancer screenings, vaccinations, and annual wellness visits are also reasons to have an ongoing relationship with a healthcare provider.
“We have many patients who tell us what they want to change in their lives and who see us as their guide and companion in that effort,” explained CEO Josh Dufresne. “Staff have pointed out that we can look like the North Star. Just as the North Star serves as a beacon, our care teams meet each person where they are and help them achieve their health and wellness goals. With multiple locations, including school-based services, telemedicine visits, walk-in care, and soon a mobile unit, FQHC is committed to being accessible to everyone in its service area. Accessibility also means providing financial assistance, transportation assistance, health education programs and a range of support services.
The transition to the North Star Health identity will take place gradually throughout the year, beginning with the launch of a new website and online materials, with installation signs and other elements updated over the next few months. Community events are also planned to showcase the new brand.