“Heal in India” initiative to drive the growth of medical tourism

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Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India, said India offers the best of modern and traditional systems of medicine and can provide holistic healing to people all over the world.

“Our country is one of the leading destinations for medical tourism due to the availability of quality healthcare facilities at considerably low cost. Indian systems of medicines such as Ayurveda, Yoga, Naturopathy, etc. are among the oldest systems of medical treatment, in the world,” he said during the session “Healing in India – Rejuvenating Body, Mind and Soul” yesterday during the week of the tourism at India pavilion, EXPO2020 Dubai.

“The number of international patients increased from 4.3 lakhs in 2016 to 7 lakhs in 2019, with an estimated market size of around $6 billion in 2019. Some estimates suggest $9 billion in 2020 before the pandemic hits. knock,” he added.

Speaking about the potential of medical tourism in India, he said, “India has become a favorite destination for yoga and wellness with emphasis on traditional therapies through AYUSH – Indian government recognizes value travel medical and wellness tourism as important sectors with the potential to accelerate the development of the country and achieve the goal of Aatmanirbhar Bharat”.

“The Ministry of Tourism has formed the National Board of Medical and Wellness Tourism to provide a dedicated institutional framework for the promotion of medical and wellness tourism including the Indian medical system. We are developing the brand” Heal in India “to market India as a medical and wellness center As part of the campaign, an integrated communications strategy to promote the India brand will be prepared and executed in partnership with industry,” a- he added.

Via a virtual address, Dr Atul Mohan Kochhar, CEO of the National Accreditation Council for Hospitals and Healthcare Providers, said: “We started with one program in 2006, we now run 21 programs under the branches of Accreditation, Certification and Incorporation.We have also partnered with more than 12,000 hospitals and are actively collaborating with NHA (National Health Authority) and Ayushman Bharat Yojana to create a strong system for transparent medical care.

Addressing the session virtually, Prof. Randeep Guleria, Director of All India Institute of Medical Sciences (AIIMS), said, “India has the advantage of providing holistic care using alternative medicine, Ayurveda and other methods including yoga and allopathy. Therefore, we must consider preventive health packages and treatment packages especially for patients with non-communicable diseases like hypertension, diabetes, arterial diseases or respective chronic diseases.

Dr. Sangita Reddy, former President of FICCI and Co-Chief Executive Officer of Apollo Hospitals, said during her virtual keynote: “The Indian healthcare system has high quality hospitals. Nurses, doctors and other health professionals are on par with the best in the world. India also has 39 Joint Commission International accredited multi-specialty hospitals equipped with some of the latest technology and infrastructure, and patients perceive the internet as a great means of communication”

“We are also committed to training and developing other ecosystems. Several doctors and nurses from various countries in Africa have visited India and participated in the training program. We are committed to developing global partnerships in treatment, training, learning and research,” she added.

The session also brought together experts from the health sector, including Sandeep Nanduri, Director of Tourism Department, Government of Tamil Nadu: Krishna Teja, Director of Tourism Department, Government of Kerala: Dr Azad Moopen, Chairman and Chief Executive Officer, Aster DM Healthcare; Dr D Ramanathan, Managing Director and Chief Medical Officer, Sitaram Ayurveda and Abhilash Ramesh, Executive Director, Kairali Ayurvedic.

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