Government to launch AYUSH visa for traditional medical tourism and establish parks


In a bid to boost medical tourism in traditional medicine, India is set to offer special visas to those traveling to the country for AYUSH treatment, Prime Minister Narendra Modi announced on Wednesday during a global trade event on AYUSH here.

Opening the three-day AYUSH Global Investment and Innovation Summit at Mahatma Mandir in the state capital, Modi said the government will also soon launch an “AYUSH brand” for product standardization and authentication. quality AYUSH in the world market.

“We are working towards this by connecting farmers to better managed supply chains for herbal medicines that will empower them and provide employment opportunities. Additionally, the Ayush brand, which will adorn Made in India products and symbolize high quality products. An Ayush visa category will increase the ease of people traveling for Ayush-related treatment,” Modi said at the event.

Besides Modi, Mauritius Prime Minister Pravind Kumar Jugnauth and World Health Organization (WHO) Director General Dr. Tedros Adhanom Ghebreyesus were also present at the Global Ayush Investment & Innovation Summit 2022. Other attendees included central and state ministers, deputies, ambassadors, foreigners. dignitaries, investors and industry experts.

AYUSH, which stands for Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy, also saw the launch of a dedicated portal for the AYUSH Export Promotion Council recently formed by Modi with the dignitaries.

The technology will be used to verify AYUSH products before receiving the standardization mark. “Traditional medicine has helped Kerala to increase its tourism. This capability is nationwide. ‘Heal in India’ may be a big trend in this decade. Ayurveda-based wellness resorts, l ‘Unani and the Siddha can be popular,” Modi said. .

In addition, the government is also set to establish a network of AYUSH parks to encourage research and stimulate indigenous manufacturing of traditional medicines. Modi also spoke about the government’s work to upgrade and expand the AYUSH e-marketplace portal to connect farmers who grow medicinal plants with companies that manufacture AYUSH products.

Talking about the growth of the traditional medicine sector under AYUSH, Modi said the same has grown from less than $3 billion before 2014 to over $18 billion today. “I foresee the growth of AYUSH in the years to come.”

In a bid to promote a startup culture in the traditional medicine sector, the government has also set up an incubation center developed by the All India Institute of Ayurveda, Modi said. “Today is an era of unicorns among startups. In 2022 alone, so far, 14 startups nationwide have joined the unicorn club. I’m sure unicorns will soon emerge from AYUSH startups,” a- he added.

Earlier on Tuesday, Modi, Jugnauth and Ghebreyesus laid the foundation stone for the next WHO World Center for Traditional Medicine which the organization’s director-general called a game-changer for the sector.

Commenting on next year when the WHO turns 75 and India celebrates 75 years of independence, Ghebreyesus said: “Prime Minister Modi has proposed that we jointly organize an annual international meeting on traditional medicine in Gujarat So for traditional medicine, Gujarat to be a center of pilgrimage, and that’s what we see, which I agreed with. That’s a very important idea. The people who work on that should meet regularly.

Meanwhile, Jugnauth said Mauritius and India share the same traditional medicine values ​​even though the former has a legal framework for the sector through a law.

“In Mauritius, the practice of Ayush medicinal systems is popular and fully recognized. We have recognized that traditional medicine complements scientific medicine and represents healthy living and the promotion of good health. With the World Summit on investment and innovation of Ayush, I hope that the interactive themes on yoga, Ayurveda and traditional medicine to expand the reach of Ayush medicine in the region as a whole,” added Jugnauth.

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