Africa’s tourism competitiveness is below its potential, and despite the great strides it has made, the tourism industry on the continent lags behind other regions in terms of competitiveness; knowing a 5% share in global arrivals and no more than 3% in tourism receipts.
If the tourism industry in Africa is to make a meaningful contribution to the United Nations 2030 Agenda for Sustainable Development and to the African Union’s Agenda 2063 dubbed “the Africa we want”, it calls for a unity of objectives to work together and make the continent competitive.
This is why a regional organization is necessary to provide a mechanism for dialogue between public and private tourism actors and universities in a coherent framework to provide guidance in the construction and strengthening of tourism competitiveness policies and strategies.
To this end:
Aware of the global importance of the tourism industry as the largest and fastest growing industry in the world which has proven to have the power to contribute to socio-cultural and economic development and is also an excellent instrument to promote economic empowerment, understanding, goodwill and foster closer relations between the different peoples of the world.
Aware of Africa’s share in global tourism revenue and global position falls short of its perceived potential.
Recognizing that the need to strengthen international cooperation for development through projects and programs aimed at increasing the benefits of tourism for the less privileged societies of our Region.
Desiring to promote the integration of the four dimensions of sustainable tourism development, economic growth and the end of poverty, social inclusion, environmental sustainability and good governance, towards the achievement of the 17 United Nations Global Goals for Sustainable Development.
Aware of the region’s rich tourist potential which offers a range of natural and artificial tourism products. Added to all this is the diversity of the region’s history and cultural heritage.
Deeply concerned that most of this potential remains underdeveloped and, therefore, not contributing to the economic well-being of the inhabitants of the Region.
Convinced that the realization of Africa’s tourism potential can only be achieved through the unity of purpose, the collective and concerted efforts of all stakeholders in the 54 countries that make up this great continent.
Wishing to contribute, through joint action to tourism development, to the progress and well-being of the peoples of the Region
Recognize and consider the efforts of the main industrial players in international organizations Such as the World Tourism Organization (UNWTO), the World Travel and Tourism Council (WTTC) play a role in promoting tourism development in the region.
Appreciating the role of the regional organ of the African Union (AU) in the advocacy for the tourism development of the Region
The African Tourism Board, founded in 2018 by the International Coalition of Tourism Partners, is a regional organization of an international character for the private and public sectors, determined to act as a catalyst for the development of responsible tourism and travel. within, to and from Africa. region resulting from the desire of actors to move forward with a unity of objective on the development of tourism in Africa.
The fundamental objective of the organization is to advocate for sustainable development and the promotion of tourism as an engine of socio-economic development in the Africa region. Additionally, to be a leading voice and advocacy authority on tourism development in Africa.
The fundamental objectives of the organization are to:
• Promote regional and international understanding, peace, prosperity and universal respect for all,
• Advocate for respect for human rights and fundamental freedoms for all without discrimination based on race, sex, language or religion.
• Provide support to members and partners targeted on the development of sustainable tourism
• Foster public-private partnerships and contribute to the protection of the region’s natural, cultural and man-made tourism products.
• Promote tourism education, training and research
In its day-to-day operations, the organization will focus on organizing, engaging and carrying out tourism activities that promote socially, economically and ecologically sustainable tourism activities, and that contribute to eradicating poverty and inequalities through implementation of concrete projects.
To achieve this strategic goal, the organization should seek to undertake, but not be limited to, the following activities:
• Organize promotions, fundraising events and other self-funded activities.
• Conduct research and forums in association with public, private and international communities and publish reports that will serve as a basis for decision making.
• Strengthen regional and international cooperation by encouraging public-private partnerships that contribute to Africa’s development;
• Collaborate in the implementation of tourism projects carried out by other executing agencies which have similar objectives and activities.
• Support research and innovative tourism projects meeting international standards;
• Cooperate and carry out projects and activities with other stakeholders with emphasis on sport, culture, education and human resource development in connection with the development of sustainable tourism.
• Provide training, operational support, technical assistance, human resource development and tourism development programs aimed at bridging the gap between rich and poor
• Identification of investment opportunities in tourism and preparation of investment plans, to beneficiary members and
• Carry out other activities consistent with the goals and objectives of the organization.